Fat Sand News » Video Marketing

Vimeo better than YouTube?

Joe Coyne — Tue, 26 May 2009 12:17:09 +0000

Just read an interesting blog from Chris Rick at Reel Seo about the Vimeo v YouTube debate. ‘Another major facet of Vimeo that sets it apart from YouTube is the community aspect. Where YouTube comments and networking generally adhere to a ‘ U R KOOL’ or ‘U R TEH SUK’ line of thinking, Vimeo is more about professionalism and supporting each other.’

Interesting stuff and worth a read, check the full article HERE

YouTube for Business?

Joe Coyne — Thu, 09 Apr 2009 16:07:47 +0000

It’s true, using YouTube to host your videos is fine but does it give the right message? Ezine doesn’t think so. Check out their report HERE

Online videos for B2B marketers

Joe Coyne — Sun, 29 Mar 2009 17:54:15 +0000

eMarketer estimates that by 2012 the US audience alone will reach 190 million—88% of the Internet user population. The use of videos for advertising online is unquestionably growing—except among B2B marketers. They face a huge hurdle. Most of their targets—businesspeople—don’t have audio turned on in the office. Talking heads or voiceovers that no one hears are not very effective.

What’s the solution? Subtitles! Comparing subtitled videos to identical videos without subtitles, PLYmedia found that the videos with subtitles were watched 91% to completion, compared with 66% to completion for those without subtitles. Interesting stuff!

Check out the full news piece HERE