If you were wondering if your company really would benefit from having a video it might help to know that whether it is watched or not, your video will affect your clients and increase sales. Studies have shown that even if your video is not watched, it’s very presence on your site will increase conversion rates. So how does that all work then?

Your video will strengthen your brand and increase consumer confidence because it shows that you have the confidence to present yourself and your product in all your 3D, real time glory and also that you care enough to reach out to your customers in interesting ways. Interactivity is key in holding users attention and getting your ideas across – the more involved clients can become with your webpage the more they will understand your message. So it makes sense to make your webpage more interactive and encourage users to stay there a little longer.

But can video damage your message? A poor quality video can actually damage conversion rates.
Ok, so we’ve all heard the adage that “content is king,” and certainly an awesome concept will make people think you are clever and cool, but if the production quality is low your video will look unprofessional and even tacky. Poor lighting, bad acting and extra fuzzy background sounds will reflect on your company in a big, bad way. What is that saying about you?

Check out this perfect of example of how NOT to make a company video…