eMarketer estimates that by 2012 the US audience alone will reach 190 million—88% of the Internet user population. The use of videos for advertising online is unquestionably growing—except among B2B marketers. They face a huge hurdle. Most of their targets—businesspeople—don’t have audio turned on in the office. Talking heads or voiceovers that no one hears are not very effective.

What’s the solution? Subtitles! Comparing subtitled videos to identical videos without subtitles, PLYmedia found that the videos with subtitles were watched 91% to completion, compared with 66% to completion for those without subtitles. Interesting stuff!

Check out the full news piece HERE