According to industry bible, eMarketer, within five years, viewers will spend eight hours per day in front of video screens. An increasing amount of that time will be spent with online video. Time to sit back and wait for the jobs to roll in! 

To read the full article, click the link below:

http://www.emarketer.com/Article.aspx?id=1006381&src=article1_newsltr

Myself and Will (the newest Fat Sand recruit) are off on the road filming for our next Progression DVD. We’ve hooked up with Lewis Willby and Dom Moore down in Cornwall and though today had some pretty light wind things are looking really good for the next few days. Anyway the photo below should give you an idea of the content for the new Progression…

The use of video on the internet is obviously a BIG thing at the moment, but things are still changing and moving forward. Though we might all think that short 2-3 minutes clips are the main stay of online video, the day of long form shows (30 minutes – 2 hours) is taking hold. YouTube just announce their screen room for short films and options for selective partners to offer videos longer than 10 minutes. Then you have Hulu offering episodes from loads of the popular TV shows, just not in the UK yet. And another US only site is a Fat Sand favorite – all episodes of South Park, officially available through South Park Studios!

This move to long form content offers a different view on how websites need to interact with their viewers but also does well to make us think again about how we interact with our viewers with short form content. Adam Berrey, SVP of Marketing at Brightcove, has a really great post outlining alot of these considerations, well worth a read.

We ask clients regularly “Why are you putting video on your website?” and the answer is often the same “Because everyone else is!”. Which is valid but with out much further thought you’ll be just following the pack rather than giving your viewers the best experience possible, one that fits them perfectly.

Our favourite telecoms magazine, Mobile Europe, took us to the WiMax show in Munich last month. As well as filming a series of interviews with industry leaders, we managed to squeeze in some local pork and beer but avoided the Christ Schmuck.